Cherdje is a luxury sustainable label, tribute to the handcrafted traditions of Bulgaria.
We introduce HANDCRAFTED LUXURY
Cherdje is a playful Bulgarian word of Persian origin meaning ‘rug’. We are inspired by the vivid colors, striking patterns and thoughtful accents of traditional textiles. We salvage traditional textiles mostly from Eastern Europe, but also from around the world to create bespoke pieces, adapted to our everyday realities. We use them boldly to create one-of-a-kind fashion accessories, home décor and wall art.
We embrace HERITAGE and offer a FRESH SPIN on it
Central to our mission is to make tradition contemporary.
We celebrate CRAFTSMANSHIP
In the age of fast fashion, we support the handmade. We cherish quality and refinement. We collaborate with Master Craftsman to revive and promote age-old crafts. Each Cherdje product is unique.
We create SOCIAL IMPACT
We partner with a wide variety of local producers: from neighborhood mom-and-pop shops to well-known and established artisans. Our work supports local craftsmen and helps revive local crafting traditions.
Our brand uses natural fabrics and materials such as cotton, wool, linen, even hay and corn husks (for our pillows). We try to source them as ethically as possible, buying directly from owners and village producers, eschewing intermediaries. Our products also promote the use of recycled and ’previously loved’ materials, which we source from local bazaars and secondhand shops.
We radiate COLOR
Our Mantra is “Color Fantasy Design” We believe that we are too often afraid to use color as a means of self-expression. We are conditioned to prefer to blend in. By contrast, our Cherdje creations are conversation pieces that are not afraid to stand out. Our products burst with unapologetic bold colors and bask in the energy of creativity and imagination.